Merlin Entertainments Group is the leading name in location based, quality family entertainment. Now the world's number two visitor attraction operator, it aims to deliver unique, memorable and rewarding experiences to its 30 million visitors worldwide, through its iconic global and local brands, and the commitment and passion of its managers and employees. Merlin has 51 attractions, in 12 countries, across three continents - Europe, North America and Asia - and employs over 13,000 staff.

Merlin Entertainments Group has consistently delivered sustained growth, out - performing its competitors through a programme of organic growth - innovation / development at existing sites, expansion into new locations, and the development of new brands - coupled with strategic acquisitions.